“These early, big-block Hurst/Olds represent the zenith of Oldsmobile muscle-car performance. They are now highly sought collectibles and, as with any muscle car, are worth the most when restored to factory-original condition. Besides, with a 0-60 time of 5.9 sec and the ability to break 100 [mph] in the quarter, they're fast from any perspective-yesterday's, or today's.”— — Motor Trend (2000)
Enter to Win the First 1969 Hurst/Olds Produced
Get ready to bring home the ultimate gentleman’s muscle car in the brand-new Hurst/Olds Dream Giveaway brought to you by Fusick Automotive Products. The grand-prize is an awesome concours-restored ’69 Hurst/Olds — the documented first ’69 Cutlass 442 converted into a Hurst/Olds as a part of a special high-performance program involving Oldsmobile and Hurst Performance Research Corp.
Now thanks to the Dream Giveaway Garage, you can put this ’69 Hurst/Olds in your garage when you help out veterans’ and children’s charities. Plus, if you’re the winner, we’ll pay $25,000 for the prize taxes so that you don’t have to.
Keep reading to learn more about this historic and legendary muscle car.
Born to be Wild
In early ’69, Hurst Performance contracted with Oldsmobile to modify a limited quantity of Cutlass 442s, all with the W-46 455 cubic-inch engine and Turbo 400 automatic transmissions as mandatory equipment. Built offline starting in March 1969, a total of 906 of these Hurst/Olds were produced by the end of the model year. Other than the limited-edition Hurst conversion package and the mandatory engine/trans combo, each Hurst/Olds had the opportunity to be unique, optioned with any of components available on the ’69 Cutlass 442.
The Hurst/Olds conversion package consisted of an engine fresh-air package, a twin-inlet hood scoop for fresh-air induction, dual outside racing mirrors, a rear deck air spoiler, hand-applied black pinstriping, special “Hurst Gold” and Cameo White paint, a flat black painted grille, distinctive Hurst/Olds emblems, interior Hurst/Olds emblems, a Hurst Dual/Gate shifter and special gold-trimmed head restraints. The entire package carried a suggested list price of $683.94.
On March 31, 1969, this grand-prize Oldsmobile Hurst/Olds celebrated its birth and left Lansing, Michigan, for delivery to Mitchell Motors in Atlanta, Georgia. From its numbers-matching 380-horsepower big-block engine delivering 500 lb-ft of torque to the hands-on experience of its Hurst Dual/Gate shifter; a twin-scooped fiberglass hood with functional Ram Air, dual exhaust and a supersized rear wing, this ’69 Hurst/Olds was the biggest star in an Oldsmobile dealer’s new-car showroom.
We even know a little bit about this historic ’69 Hurst/Olds’ first owner. He spotted an advertisement in the back pages of Popular Mechanics introducing the ’69 Hurst/Olds and fell in love with it. Having to own one, he beelined to his local Oldsmobile dealership, plunked down a whopping $50 deposit, and, unbeknownst to him, became the first retail owner of the first Hurst/Olds finished by Hurst Performance. That’s the true story of Ronald M. Martin who signed for this very special Hurst/Olds and drove it home on April 28, 1969.
It’s Good to Be Number 1
Luckily for Hurst/Olds collectors, since 1983, the Hurst/Olds Club of America has kept track of these very rare muscle cars. Here’s what they told us and we’ll share it with you.
To get the radical-looking ’69 Hurst/Olds into dealer showrooms and onto the streets, Hurst Performance and Oldsmobile insiders had to fly under General Motors’ radar.
Hurst enlisted the services of Demmer Engineering in Lansing to convert the Cutlass 442s into Hurst/Olds muscle cars offline and far away from the prying eyes of General Motors top brass. As these new, special-ordered 442s came off the factory assembly line (also in Lansing), they were discretely delivered to Demmer’s parking lot a few miles away. Demmer brought each 442 into its shop for transformation into a Hurst/Olds, which included adding the fiberglass hood scoop, rear spoiler, Firefrost Gold stripes w/black pinstriping, 455 decals, dual/gate shifter and other performance and cosmetic components.
Here’s where it gets interesting. Although these 442s left the Oldsmobile factory door in sequential VIN order, Demmer converted them non-consecutively. So, even though there are five lower VINs in the Hurst/Olds Club of America registry’s historical records, those sat in the dugout while this Hurst/Olds that you can win became the first one to the finish line.
Even celebrity George Hurst, the owner of Hurst Performance, who you would expect to get the first ’69 Hurst/Olds converted by Demmer, received the eighth one finished.
The documentation proving these facts is extensive. The winner will receive the original dealer invoice, a copy of the original window sticker, original loan documents, titles, and paperwork from both Demmer Engineering and Hurst Performance Research Corp. verifying this as serial number 1 (Demmer #1). A full set of factory manuals are included as well as period promotional literature, photographs, specifications, press releases, and other Hurst-specific paperwork.
Now that you know this fantastic #1 Hurst/Olds’ history, get ready to bring it home when you make a generous donation to help veterans, children and people in need. They are counting on you so enter now.
Restored to Its Original Glory
This very-special ’69 Hurst/Olds underwent a no-expense-spared frame off restoration, which included a full engine rebuild, show-quality paint and graphics, a mint interior, polished chrome and a detailed engine bay and undercarriage. Photography of the restoration will go with the grand-prize ’69 Hurst/Olds to the winner.
Loaded with Factory Options
This grand-prize ’69 Hurst/Olds includes the following factory options bringing the MSRP to $5,159.
• 380horsepower W-46 455 cubic inch engine
• Turbo 400 automatic transmission (a $227.04 extra cost)
• Power steering (a $100.05 extra cost)
• Power brakes (a $64.25 extra cost)
• Sport steering wheel (a $15.80 extra cost)
• Power trunk lid (a $14.74 extra cost)
• Mirror and lamp package (a $14.22 extra cost)
• Door mouldings (a $5.27 extra cost)
• AM/FM radio (a $133.76 extra cost)
• Rear radio speaker (a $16.85 extra cost)
• Tinted windshield and windows (a $38.97 extra cost)
• Air conditioning (a $375.99 extra cost)
• Engine cooler upgrade (a $21.86 extra cost)
• Deluxe seat belts (a $12.11 extra cost)
• Auxiliary front floor mats (a $7.37 extra cost)
• Rocket Rally Pac (a $34.26 extra cost)
• Power side windows (a $105.32 extra cost)
• 3.23-ratio Positraction (a $42.13 extra cost)
When you enter to win the Hurst/Olds Dream Giveaway, you’ll be in the running for this time capsule, concours-restored 1969 Hurst/Olds 442 coupe. Plus, we’ll pay $25,000 toward the taxes.
About our Partners:
Oldsmobile enthusiasts worldwide turn to Fusick Automotive for their restoration needs. Our commitment to hobbyists is proven by the fact many of the reproduction parts for Oldsmobile available, originate here with our own tooling dies. We are the largest GM licensed manufacturer of Oldsmobile, 442, Cutlass, and Rocket emblems, as well as Guide lenses which are all trademarks of General Motors Corporation. During our nearly 50 years in the business we have established a reputation in the hobby for fast shipping and high quality products. Over the last few years we have extended our product lines to Buick and Cadillac as well. We invite you to check us out on the web at www.fusickautomotiveproducts.com
The Hurst/Olds Club of America was formed September 4, 1983 by a group of 16 enthusiastic people dedicated to the pleasure and preservation of the Hurst/Olds automobile. An organizational meeting was held on that date in Lansing, Michigan at the R. E. Olds Museum. The membership has grown over the years and currently numbers over 500, with members in nearly every state, many Canadian provinces, and several other countries. The H/OCA has a network of volunteers to help with member questions. Each year of H/O has a dedicated advisor to answer questions and offer support. The Club maintains a Research Library. This information is used to help members and the media with questions about our special cars. The Thunder and Lightning is published six times annually and has won many awards for excellence over the years for providing a quality magazine to Club members. Our official website, hurstolds.com is a wealth of information. It contains photos of prototype cars, photos of production cars and much historical information about the Hurst/Olds. It also features a classified section and information about the National Meet and Annual Hurst/Olds Day. The R. E. Olds Museum in Lansing, MI is the only museum in the world dedicated to the Oldsmobile marque. It contains a display, which was designed and built by the H/OCA, about the history of the Hurst/Olds. Also on display is the Hurst “Hairy” Olds, a 1966 Oldsmobile 442 powered by two blown Toronado engines. This car is a recreation of the exhibition car from the 60s and was donated to the H/OCA. The Club hosts an annual National Meet each year at various locations around the country. As a group we have had the privilege of driving parade laps around Indianapolis Motor Speedway, Charlotte Motor Speedway, Michigan International Speedway, Poconos Raceway and Bristol Speedway. We have also run at many different dragstrips across the country and have visited many scenic areas like the Wisconsin Dells, Missouri Ozarks, Hershey, PA. and Disneyworld. The Club meet is not a judged event, but rather a fun time that the whole family can enjoy.